ARPU Insider is dedicated to helping mobile app developers better monetize their apps, primarily through better advertising.

ARPU Insider was created because there are a lot of software products available to help app developers monetize their audience, but there isn’t a lot of expert advice available on how to use those products. This site and community was built to help app developers meet, collaborate and better monetize their audience.

About Me
Me and apps go way back. As luck would have it, I entered the mobile industry the very same week that the first iPhone was released.

I have well over a decade of marketing and monetization experience on the mobile web and in mobile apps. I am currently the SVP of Monetization at JNJ Mobile where I helped the company grow and monetize a user base, starting from hundreds of thousands of users up to tens of millions. JNJ Mobile twice placed on the Inc. Magazine list of fastest growing companies in the US and has long been one of the largest mobile communities in the US. 

I live in beautiful Carlisle, Massachusetts with my lovely wife and two children. If you need to know any more than that, you can find me here on LinkedIn.